Yadavaran Pirooz Holding, as a strategic and leading manufacturing group in the home appliance industry, is moving forward toward improving the quality of family life by relying on years of experience and an innovation-driven vision. At this holding, we believe that industrial development is valuable only when it aligns with the real needs of society. Therefore, our overall strategy has always been focused on research, development, and providing products that, in addition to high performance, bring comfort and peace to the home environment.

The identity of Yadavaran Pirooz Holding is built upon the synergy between its subsidiary companies, enabling us to provide consumers with a complete value chain by utilizing the specialized capabilities of each sector. The brands Hoba, General Fit, and TSJ, as the powerful operational arms of this holding, each operate within their specialized fields and rely on strict production standards.

Within this integrated structure, Hoba focuses on innovative design, General Fit emphasizes durability and optimal performance, and TSJ is dedicated to developing technological and engineering infrastructures. Together, they form a unified ecosystem whose outcome is the production of distinctive products capable of competing at both national and international levels.