About Yadavaran Pirouz
Yadavaran Pirouz is backed by a vacuum cleaner manufacturing legacy dating back to 1988, along with a continuous journey of developing its factory, brand, and technical capabilities.
Company Introduction
The company’s history in vacuum cleaner manufacturing dates back to 1988, when production began through a partnership under the Sepahan Jarou brand. Yadavaran Pirouz Services Company was established in 1998, and in 2004, the Yadavaran Pirouz brand and the land for its factory were acquired.
Construction of the factory continued until 2017. In the same year, following the end of the partnership with Sepahan Jarou, the General Fit and Hooba brands were established. Today, the company operates from a factory of approximately 4,000 square meters in the Jey Industrial Estate, where vacuum cleaner and motor production lines, a specialized laboratory, and technical and support departments are integrated within a single facility. Production of TSJ motors also began in 2012, based on Slovenian technology.
In August 2024, the Yadavaran Pirouz factory was damaged by a fire. Following the incident, the company began assessing the damage, rebuilding the affected areas, and restoring its production capacity.
Today, Yadavaran Pirouz employs approximately 100 people directly and indirectly. With 11 product models, excluding spare parts, three active brands, and a nationwide after-sales service network, the company serves individual consumers, corporate clients, manufacturing companies, and authorized service representatives. It also has experience operating in the markets of Afghanistan, Pakistan, and Iraq.
Key Milestones
1988 — Vacuum cleaner production began through a partnership under the Sepahan Jarou brand.
1998 — Yadavaran Pirouz Services Company was established.
2004–2017 — Acquisition of the Yadavaran Pirouz brand and factory site, followed by the continued construction of the factory.
2012 — Production of TSJ vacuum cleaner motors began using Slovenian technology.
2017 — The partnership with Sepahan Jarou ended, leading to the establishment of the General Fit and Hooba brands.
August 2024 — A fire broke out at the factory, marking the beginning of the reconstruction process.
Today — Operating as a knowledge-based company with three brands, 11 product models, a nationwide service network, and regional export experience.
Trust Indicators
Vacuum cleaner manufacturing experience since 1988
A factory covering approximately 4,000 square meters
11 product models, excluding spare parts
Approximately 100 direct and indirect employees
Nationwide after-sales service network
Three export markets: Afghanistan, Pakistan, and Iraq
A knowledge-based company active in product and technology development
Mission, Vision, and Values
Mission
To manufacture reliable cleaning products, motors, and components by leveraging domestic technical expertise, rigorous quality control, and responsive support, while sustainably meeting the needs of consumers, corporate customers, and industrial partners.
Vision
To rank among Iran’s trusted and innovative brands in the home appliance and cleaning equipment industry, while sustainably expanding our presence in regional markets.
Values
- Product quality and durability
- Responsiveness and respect for customers
- Learning, innovation, and continuous improvement
- Teamwork and mutual respect
- Accountability in production and services
- Transparency in communications and commitments

Tsj
TSJ — Vacuum cleaner motors and motor components, including dual-fan dry and wet-and-dry motors, for manufacturing companies and service representatives

Generalfit
General Fit — Home appliances, industrial equipment, spare parts, and consumables for consumers and business customers

Hoba
Hooba — Vacuum cleaners and spare parts for consumers seeking affordable products
Organizational Structure
The company operates through the collaboration of its governance, production, technical, support, and market-focused units.
| Governance | Board of Directors, Management |
| Human Capital and Support | Human Resources, Health and Safety, General Services, Catering, Information Technology, Finance |
| Production and Operations | Warehousing, Quality Control, Maintenance and Repairs, Production, Research and Development, Production Planning, Procurement |
Market and Customer | Sales, After-Sales Services, Digital Marketing |
Management and Board of Directors
Nasrollah Safdarzadeh Haghighi | Chief Executive Officer
Education: Bachelor’s degree in Food Industries
Professional Background: Producer of premium handmade Haghighi carpets since 1966; active in agriculture and livestock farming since 1970; engaged in vacuum cleaner manufacturing since 1988
Morvarid Safdarzadeh Haghighi | Chair of the Board
Education: Bachelor’s degree in Computer Science; MBA and DBA in Business Administration from the University of Tehran
Professional Background: Carpet producer; board member and chair in the vacuum cleaner manufacturing industry
Sadaf Safdarzadeh Haghighi | Deputy CEO
Education: Bachelor’s degree in Architecture; Master’s degree in Architecture from Kent State University, Cleveland
Professional Background: Architect and carpet designer; Deputy CEO in the vacuum cleaner manufacturing sector since 2017
Zohreh Sharbafiyoun | Board Member
Her name and position have been provided for publication on the website. Additional academic and professional information has not yet been submitted.